GET INVOLVED
Lexus, as a part of the Australian community, believes in the importance of community involvement which is why we support a range of organisations, events and causes. Whether celebrating the finer things in life, or helping those in need, the pursuit of perfection can take many forms.
Each sponsorship or partnership undertaken is chosen carefully to align with Lexus' values.
To assist you in your application please review the following:
What is sponsorship?
Our view of sponsorship is support for an individual, team, organisation, program or event in return for the right to use the asset to promote Lexus' brand/image, products and/or services. Therefore, we will evaluate sponsorship proposals based on their fit with the Lexus brand.
Who is eligible for consideration?
The focus of Lexus' sponsorship and community programs is primarily in five key areas:
1. Motor vehicle and related industries
2. Environment
3. Community and charity
4. Sports, media, entertainment and lifestyle
5. Inspiring spokespeople for our brand
Preferences will be given to proposals that:
- Fall within at least one of our key sponsorship areas
- Are a national or state sponsorship property
- Have high market reach with people that are emotionally connected to your sponsorship property
- Provide significant benefits that can be leveraged in marketing and business relationships
- Are free from automotive and automotive servicing competitor activity
- Have longevity. Our support will generally extend beyond one single event or activity
- Provide opportunities for the involvement of Lexus employees, dealers, customers and the wider Australian community
- Have minimal sponsor clutter
And to organisations that:
- Are credible and have a positive track record in managing sponsorships or community initiatives, including successful promotion of activities
- Have demonstrated experience in delivering value to sponsorship partners
- Can provide satisfactory information on its management and financial status
- Allow adequate time for proposals to be assessed
Who is not eligible?
Lexus will not consider proposals that:
- Present a hazard to the community and/or the environment
- Are sponsored by a Lexus competitor
- Offend or discriminate against minority community groups
Timing
Unfortunately the number of applications seeking support will always exceed the funds available and worthwhile programs cannot be guaranteed support regardless of merit. Please allow a minimum of six weeks from the time of submission to allow us to process your request.
Contact
If you believe you can satisfy the above criteria, please submit your proposal online using the Sponsorship Application Form below.