MELBOURNE CUP CARNIVAL  MELBOURNE CUP CARNIVAL

Melbourne Cup

Australia's premier racing event

In an association now in its 13th year, Lexus was proud to once again be a part of the Melbourne Cup Carnival, Australia's most prestigious horse racing event. Internationally renowned, the world's finest trainers and thoroughbreds came together in Melbourne to compete in the truly memorable event.

As ever, the Melbourne Cup Carnival was also the social event of the season, where local and international racegoers and celebrities enjoyed the vibrant atmosphere at Flemington Racecourse, as they celebrated the best in sport, fashion, design and entertainment.

As official partner and exclusive vehicle sponsor to the Victorian Racing Club, Lexus owners were featured in the Melbourne Cup Parade in the lead-up to the most celebrated Australian race day in the calendar.

 

Lexus Design Pavilion 2015

The Lexus Design Pavilion, in the exclusive Birdcage at Melbourne Cup Carnival, was the pinnacle of style and sophistication, and a manifestation of Lexus' passion for exquisite design. World-class collaborators came together and pushed the boundaries across architecture, cuisine and experience to create a truly magical escape for guests during the racing celebration.

In 2015, the theme was inspired by Lexus' presentation at Milan Design Week, Journey of the Senses. Mim Design Studio returned to helm the project, with the Lexus Design Pavilion enjoying the distinction of being the only architecturally designed marquee within the Birdcage.

Joost Bakker, whose hanging rose garden in repurposed light bulb fixtures garnered much attention in 2014, was back to create a bird nest within the Birdcage. The Pavilion was dramatically encased in recycled wire roots that twisted and wrapped around the exterior.

Installation artist Georgie Seccull, meanwhile, created a roaming wall of paper butterflies, and guests received a special glimpse of the all-new Lexus New Generation RX in a sculptural installation created by the local Product Design team lead by Nicholas Hogios, Chief Designer.

Exceptionally crafted cuisine was also on offer in the Lexus Design Pavilion. Downstairs, newly appointed Lexus Ambassador Dan Hong presented a series of dishes exploding with flavour over an interactive set-up on level 1. Upstairs on level 2, world-celebrated chef and Lexus Ambassador Ben Shewry returned with his extraordinary Attica restaurant concept.

Sean Hanley, Chief Executive of Lexus Australia, summed up the success of the Lexus Design Pavilion, "The brand DNA of Lexus is rooted in not only a commitment to excellence in luxury automotive manufacturing, but also the spirit of hospitality. Where else in the Birdcage can you sit down for lunch at Attica? Step into a bird's nest built by Joost Bakker or envelop yourself in three levels of architecturally designed tranquillity by Mim Design Studio? It's an incredible and world-class project - and a very exciting time for us with the launch of the all new Lexus RX."

Lexus Design Pavilion

Pin & Win

For the seventh year in a row, Lexus and the Melbourne Cup Community Fund proudly presented the Pin & Win campaign to raise funds for Starlight Children's Foundation.

This charity is dedicated to brightening the lives of seriously ill children and their families by providing a fun-filled, medical-free environment, where pain, fear and stress is replaced with fun, joy and laughter. All proceeds from Pin & Win went towards the Starlight Express Room at the Royal Children's Hospital and will help bring joy to 15,000 seriously ill children.

Lexus donated the major prize of a Lexus NX 200t F Sport, valued at $73,146, and the winner was drawn on Stakes Day, November 7, 2015.


Fashions on the fields

Lexus were thrilled to partner with the Victoria Racing Club for the seventh consecutive year to provide the major prize for the always anticipated and hotly contested Myer Fashions on the Field competition.

The glamorous winner of the National Women's title was awarded a stylish IS 250 F Sport valued at $71,480. The winners of the Men's and Design Competition were able to take home a sleek Lexus NX 300h for twelve months.

Lexus' passion for innovative design, sophisticated style and fine craftsmanship makes this partnership the perfect fit, and the incredible Lexus prizes are a particularly special reward for the lucky winners.