AUSTRALIA'S PREMIER RACING EVENT
In an association now in its 14th year, Lexus is proud to
once again be a part of the Melbourne Cup Carnival, Australia's most
prestigious horse racing event.
Internationally renowned, the world's finest trainers and thoroughbreds come
together in Melbourne to compete in the truly memorable event.
As ever, the Melbourne Cup Carnival will be the social event of the season, where local and international racegoers and celebrities enjoy the vibrant atmosphere at Flemington Racecourse, as they celebrate the best in sport, fashion, design and entertainment. As official partner and exclusive vehicle sponsor to the Victorian Racing Club, Lexus owners will be featured in the Melbourne Cup Parade in the lead-up to the most celebrated Australian race day in the calendar.
Lexus Design Pavilion 2016
The Lexus Design Pavilion, heralded as the emblem of
luxury at the exclusive birdcage at the Melbourne Cup, returns in
2016 for a three-day collaboration of exquisite design, opulent
dining and luxuriant hospitality.
Sustainable artist Joost Bakker returns, this time alongside Inside, Etic, a design studio established by Emilie Delalande and Lexus Ambassador, Henry Wilson, with a sensory, experiential masterpiece guided by the theme 'Anticipation'. The theme draws inspiration from the brand's luxury exhibit for the design industry's elite at the Salone del Mobile in Milan last April.
Lexus guests will enjoy three newly-designed levels complete with terraces, views of the racecourse and glass louvres, offering the most imaginative sensory stimulations.
Melbourne's treasured street cuisine concept, Mr Miyagi, offers guests on Level 1 a more casual experience with signature cocktails and standout dishes including Miyagi Fried Chicken and Nori Tacos.
Level 2 boasts a sea and natural environment inspired concept designed by David Moyle of Tasmania Franklin's restaurant, delivering five special courses throughout the day. Level 3 offers an exclusive dining experience overlooking the racecourse for eight guests with four light courses delivered by the three-hatted Attica's Ben Shewry, Lexus Ambassador, recent subject of Netflix's Chef's Table and mastermind behind Attica's breathtaking mint slice.
The pièce de résistence will be the special Australia-first preview of the luxurious new Lexus LC500. An aerodynamic coupe with emotional forms and dramatic curves. Combining Japanese luxury with iconic Lexus detail and meticulous Takumi craftsmanship, the Lexus LC500 delivers a daring and prominent statement that signals a new chapter in our direction.
The pavilion will be cocooned by Joost Bakker's 'Futurecave', a striking, textural, porous structure that is endlessly recyclable including a core made from 100 per cent reclaimed concrete. This will complement Etic's dreamy utopia which employs layering and transparency to deliver a serene, soothing and sensory-nourishing environment. Etic's unusual take on luxury material and edible installations provides a delicate backdrop to the Futurecave and LC500 statement pieces.
Melbourne Cup Carnival begins Tuesday 1st November. We'd be delighted if you could join us at Australia's most prestigious sporting event.
Each year we set out to create something that amazes, is thoughtful, well considered and pays complete attention to Omotenashi (Japanese for 'hospitality, treatment, reception and service') that guides our brand ethos and behaviour with the Lexus Design Pavilion. We work with only the best emerging and established talent from all around Australia and each year the result is spectacular.
PIN & WIN
For the seventh year in a row, Lexus and the Melbourne Cup
Community Fund proudly presented the Pin & Win campaign to raise
funds for Starlight Children's Foundation.
This charity is dedicated to brightening the lives of seriously ill
children and their families by providing a fun-filled, medical-free
environment, where pain, fear and stress is replaced with fun, joy
All proceeds from Pin & Win went towards the Starlight Express Room
at the Royal Children's Hospital and will help bring joy to 15,000
seriously ill children.
Lexus donated the major prize of a Lexus NX 200t F Sport and the winner was drawn on Stakes Day, November 7, 2015.
FASHION ON THE FIELDS
Lexus were thrilled to partner with the Victoria Racing
Club for the seventh consecutive year to provide the major prize for
the always anticipated and hotly contested Myer Fashions on the Field
The glamorous winner of the National Women's title was awarded a stylish IS 250 F Sport. The winners of the Men's and Design Competition were able to take home a sleek Lexus NX 300h for twelve months.
Lexus' passion for innovative design, sophisticated style and fine craftsmanship makes this partnership the perfect fit, and the incredible Lexus prizes are a particularly special reward for the lucky winners.