2005
Monday, 07 November 2005
The 2.5-litre Quad Cam V6 IS250 is the first car in this market segment to be offered worldwide as a Lexus.
It replaces both the highly successful IS200 and IS300 models.
The Lexus ES300 will also be discontinued, confirming the entire Lexus range as either rear-wheel-drive or all-wheel-drive.
The IS250 is a wheels-up redevelopment with new chassis, styling, engine and drivetrain and a complete commitment to Lexus' quality covenant.
It meets 500 key criteria for design, build quality and customer acceptance to qualify for Lexus' status.
Lexus' global plans for the new IS series are well in excess of the average 23,000/year production currently undertaken.
The IS250 engine develops 153kW of power and 252Nm of torque, driven through six-speed transmissions, either manual or sequential automatic.
It is also more fuel-efficient than the 2.0-litre and 3.0-litre engines it replaces.
Lexus IS250 will be available in three configurations: IS250, IS250 Sports and IS250 Sports Luxury, each with increasing levels of specification for customers' requirements.
The IS250 introduces 13 world-first technologies.
It has the world's first twin-chamber front passenger SRS airbag intended to offer more specific occupant protection.
It also establishes global firsts in electronics, active safety and noise attenuation.
IS250 has been priced substantially below the IS300 and within the range of the IS200.
The recommended retail price of the IS250 is $53,890*, well under the luxury car tax threshold of $57,009.
"IS250 enters the prestige and luxury market at a time of intense change," Lexus Australia divisional manager Scott Grant said.
"Two of its major rivals have launched new vehicles this year.
"To compete, it has had to establish high standards in styling, dynamics and most importantly in customers' perception of quality."
Pre-launch testing amongst potential buyers globally had been most positive.
"The first-generation IS Line did a lot to establish Lexus and to provide a springboard for owners to move up through the Lexus range," Mr Grant said.
"The new IS series will both be a springboard and a destination in its own right.
"For many people there will be no reason to move elsewhere."
*Recommended retail price excludes dealer delivery costs, government and statutory charges, and optional extras.
LEXUS LAUNCHES ALL-NEW IS250
Lexus has launched an all-new IS250 in an all-out assault on the luxury market.The 2.5-litre Quad Cam V6 IS250 is the first car in this market segment to be offered worldwide as a Lexus.
It replaces both the highly successful IS200 and IS300 models.
The Lexus ES300 will also be discontinued, confirming the entire Lexus range as either rear-wheel-drive or all-wheel-drive.
The IS250 is a wheels-up redevelopment with new chassis, styling, engine and drivetrain and a complete commitment to Lexus' quality covenant.
It meets 500 key criteria for design, build quality and customer acceptance to qualify for Lexus' status.
Lexus' global plans for the new IS series are well in excess of the average 23,000/year production currently undertaken.
The IS250 engine develops 153kW of power and 252Nm of torque, driven through six-speed transmissions, either manual or sequential automatic.
It is also more fuel-efficient than the 2.0-litre and 3.0-litre engines it replaces.
Lexus IS250 will be available in three configurations: IS250, IS250 Sports and IS250 Sports Luxury, each with increasing levels of specification for customers' requirements.
The IS250 introduces 13 world-first technologies.
It has the world's first twin-chamber front passenger SRS airbag intended to offer more specific occupant protection.
It also establishes global firsts in electronics, active safety and noise attenuation.
IS250 has been priced substantially below the IS300 and within the range of the IS200.
The recommended retail price of the IS250 is $53,890*, well under the luxury car tax threshold of $57,009.
"IS250 enters the prestige and luxury market at a time of intense change," Lexus Australia divisional manager Scott Grant said.
"Two of its major rivals have launched new vehicles this year.
"To compete, it has had to establish high standards in styling, dynamics and most importantly in customers' perception of quality."
Pre-launch testing amongst potential buyers globally had been most positive.
"The first-generation IS Line did a lot to establish Lexus and to provide a springboard for owners to move up through the Lexus range," Mr Grant said.
"The new IS series will both be a springboard and a destination in its own right.
"For many people there will be no reason to move elsewhere."
*Recommended retail price excludes dealer delivery costs, government and statutory charges, and optional extras.