Strong customer satisfaction in Australia has helped Lexus win the automotive category of Roy Morgan Research's Customer Satisfaction Awards for a second time.

The awards are based on Roy Morgan's Single Source survey, which is made up of information from approximately 52,000 Australians over the past 12 months.

The Single Source survey covers new and used car purchases, with ownership lengths ranging from 12 months to over 10 years.

Roy Morgan named Lexus the leader in the Car Manufacturers category for customer satisfaction after winning the most number of months in 2014.

Lexus Australia chief executive Sean Hanley said receiving the customer satisfaction award for the second time is a reflection of the brand's strong emphasis on quality products combined with exceptional customer service.

"Lexus produces innovative luxury vehicles that are known in Australia and around the world for their high quality and reliability," Mr Hanley said.

"This combines well with the Lexus covenant: 'treat every customer as you would a guest in your own home'.

"And with the excitement and enjoyment we've been injecting into our range - including our recently launched RC and NX Lines - we believe that we'll continue to satisfy a growing number of Australian customers in the future," he said.

Lexus' win in the 2014 Roy Morgan Customer Satisfaction Awards builds on a number of other awards received in the last year.

In 2014 Lexus also took first place in the What Car?/J.D. Power Customer Satisfaction Survey in the UK, named Lexus IS as a recommended option in the Prestige Cars <$100K category in Australia, while Lexus RC and NX were both recently named as finalists in the 2015 World