CONCEPT OF ’CO-’ INSPIRES LEXUS DESIGN AWARD 2018 – NOW OPEN FOR ENTRIES
Continuing its commitment to a better world through design, Lexus International has once again opened entries for the Lexus Design Award 2018. Launched in 2013, the award is an international platform to identify and recognize the next generation of global creators and designers. Every year, thousands of young creative talent from around the world aspire to be selected for the final round. Those twelve finalists and their works will be introduced to the design community and beyond at Milan Design Week 2018*, four of which will be mentored by established global designers and given a production budget of three million JPY (over $25K USD) to create actual prototypes.
In addition to the unique mentorship opportunity and global exposure, young designers are drawn to the Lexus Design Award by the inspiring theme that provides endless possibilities from a design perspective. This year’s creative theme for the Lexus Design Award 2018 is "CO-," a Latin prefix meaning with or together in harmony. Lexus believes that great design can ensure the harmonious coexistence of nature and society. In that sense, “CO-" is an approach that allows the brand to explore its true potential and that of the environment by creating new possibilities through collaboration, coordination and connection. Now, young designers get their turn for "CO-" to inspire them to conceive a better world.
The Judges who assess the designs are globally recognized illustrious creators active in diverse design genres. Additionally, mentorship is provided by esteemed designers who share their know-how and provide hands-on support. They guide the selected candidates to express their full potential through the development of working prototypes of their innovative ideas.
During Milan Design Week*, all the finalists’ works will be displayed at the Lexus experiential space. Judges will then assess the four prototypes to choose the Grand Prix winner for 2018. Previous winners have gone on to enjoy success and further develop their ideas into viable products.
The twelve finalists will be announced in early 2018.
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