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Journeys In Taste

Journeys In Taste

Lexus with Condé Nast International

Join Lexus and Condé Nast International on a global exploration of craftsmanship. 

From wine making in China to reimagining Russian cuisine, this four-part documentary series follows four culinary experts and examines the meticulous craft that underpins their visions. 

Much like the Lexus models in which they show us their world, each expert showcases the utmost attention to detail and a commitment to innovation. 

 

Chapter 1: Defining Taste

Emma Gao is putting Chinese wine on the global map. 

On the first day of the annual autumn wine harvest, Lexus and Vogue embarked on a roadtrip to northeastern China to meet the country’s breakthrough independent winemaker. 

In the Lexus LC*, Gao drives through her family estate of Silver Heights in Ningxia Hui, where she grows the grapes for her now-famous wine that is challenging the status quo to compete with the world’s greatest estates. 

Like the Lexus LC, Gao is forging a new path, surpassing all expectations to create a wine unlike any other that has come before - especially in China. 

“The image of Chinese wine is mass produced, [it] is fast without much care,” Gao explains. 


Emma Gao, Lexus LC

Inspired by the wine she tasted while studying Oenology in France, Gao has set her sights on turning the arid foothills of the Helan Mountains into a thriving vineyard, which now covers some 70 hectares. 

It has been no small task, given the remoteness of the area, and the fact that she's had to change people's perceptions of winemaking in China.

“Wine is not really in [China’s] culture—we make tea, not wine.” 

As Gao takes us through the vineyard, she draws parallels between her craft and Lexus; both refined, elegantly designed, and delighting in the unexpected. 

“Just like our wine, the LC defies expectations,” she says. 

Read the full story on Vogue.com.au

Start your own journey

 

Chapter 2: Preservation Through Reinvention

Renowned Russian chef Vladimir Mukhin is redefining the cuisine of his homeland, taking inspiration from his past to propel traditional recipes into the future.

GQ, together with Lexus, travelled to Moscow in the Lexus ES* to meet Mukhin as part of the next chapter of the Journeys in Taste documentary series that celebrates innovative tastemakers across the globe. 

After working his way up through the ranks of Moscow’s restaurant scene, Mukhin is now head chef at the White Rabbit, a restaurant he says is “magical” for the way in which it delights diners with experimental dishes (think garlic-infused desserts and Russian bread made from birch bark), and its decorative Lewis Carroll-inspired interiors.

Hailing from a small town at the foothills of the Caucasus mountains, Mukhin says he was drawn to Moscow to make his own mark on Russian cuisine. 

“I wanted to find a different style, I wanted to find my style,” he says. 

Taught to cook by his grandmother, Mukhin takes inspiration from her traditional family recipes, and uses only Russian ingredients to create spectacular dishes that captivate diners with their new and exciting flavours. 

His pioneering approach has earned him a coveted place on the World’s 50 Best Restaurants for the third year running, but Mukhin is adamant he doesn’t do it for for the glory. 

“It’s about inspiration. It’s not a job - it’s a way of life,” he says. 

Indeed, Mukhin’s desire to constantly raise the bar is compatible with the ethos of the Lexus ES - where performance and high-end craft form a perfect union. 

Read the full story on GQ.com.au 

FIND YOUR INSPIRATION

Footnotes *Overseas models shown in video footage. Australian specifications may vary. 
LC Morphic Blue Limited Edition and ES F Sport variants are not currently available for purchase in Australia.