THE LEXUS STORY
THE NEW LEXUS
In recent years, Lexus has reenergised its pledge to progressive luxury. After restructuring to a very tight team with true automotive passion at its core, a design transformation was forged.
The characteristic Lexus precision and craft are now complemented by startling new looks. Featured literally front and centre is the signature spindle grille, which turns heads wherever it appears.
Rather than justifying what sets us apart, we now celebrate it unapologetically - in every curve and edge of our vehicles. As Lexus president Tokuo Fukuichi proudly declares, "better to be loved by 10 percent of the buying public than not noticed by 100 percent". This brave design joins exhilarating performance and imaginative technology to form the three main pillars of the exciting new Lexus.
The Future of Lexus
Today, Lexus continues to stay true to its heritage while looking towards the future of automotive technology, design and experiences.
Striving to create vehicles that go beyond the conventional, Lexus has forged its name as a premium automotive pioneer.